Sales are basically what every company is built for. All of the Strategic planning, advertising, target marketing etc., serves one purpose to companies, for products to sell. Breitling is a company that has a very casual approach to consumers in terms of getting their watches to sell. As said in previous posts, there is no true need for a $2,000 watch. Luxury items like Breitling do offer reliance and class, but a consumer can get a reliable and classy watch for well under $500 if needed. There is no loyalty programs or samplings for customers at a company like Breitling. Although Breitling does spend millions of dollars advertising their business, There aren't any other avenues used by them to increase sales such as contest and sweepstakes. When making a purchase as high end as a luxury watch, the customer will most likely not be coming back to buy another next week, the way theybuy grocery weekly. Therefor customer loyalty programs and things of that sort to lure customers in is not necessary for Breitling to increase sales. What is necessary and can beneficial to Breitling is lead generation. By Breitling enforcing lead generation they know exactly where to avertise their products and in what geographic areas to open their stores. The new store on 5th avenue is a perfect example of that.
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