Chapter 17- Advertising & Public Relations

Advertising and public relations are two of the most important factors of marketing. Advertising is a way for a company to gain the attention of the public consumer’s eye. All outlets from magazines, billboards and television commercials are used for advertising. Companies also use Celebrities and Athletes as advertising tools for their products. Sports wear companies like Nike use famous Athletes such as Michael Jordan and Lebron James as faces to sell their sneakers and clothing to millions of people. Companies realize the powerful influence Celebrities can have on a consumer's decision making. If Advertised correctly, the sales from a Celebrity endorsement can bring in a large amount of revenue. In 2005 Breitling signed A-list actor John Travolta on as the main spokesperson for advertising of the brands watches. Aside from John Travolta being a public influential icon, he is a registered Pilot. Being that Breitling is a popular brand in the flight community it was a great marketing decision on Breitling’s behalf to sign Travolta. There are many ads in magazines like GQ with Travolta modeling Breitling watches.