Global Marketing is a major aspect of a companies business. Breitling and Bentley motors are two Global companies that decided to joint venture to create Bentley edition watches. Breitling is a Switzerland based watch company. Switzerland is known to produce the highest quality watches in the world. Bentley Motors is a British based automobile company that produces some of the highest quality and prestigious cars in the world. These two companies creating their joint venture was a perfect way for both to gain the attention of high-end consumers around the globe. It brings the attention of Bentley customers to the high-end watches and Breitling customer’s attention to the prestigious vehicles. The two companies connecting makes perfect sense, being that their individual consumers are more than likely to be the class of customer that can afford purchasing from either company.
Breitling and Bentley also share a similar wings logo.
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