Chapter 10- Product Concepts

Breitling would be a company under the Specialty Products umbrella. Being that they sell luxury watches, the way they market their product will always be very selective, in certainty that their brand will maintain its exclusive reputation. Breitling's signature wing symbol is one of the main things that make their product distinguished from other watch companies. Being that Bretiling's partner Bentley has a similar brand symbol, a Bentley consumer will most likely identify Breitling as high end of a company as Bentley, if they have no prior knowledge of Breitling. Keeping a Companies brand image stable is a very important part of the companies success. It shows consistency and reliability to the customer. Packaging is a keen aspect to marketing a product like a luxury watch. Breitling's packaging is very sophisticated, including a genuine leather box, the interior of the boxes range from leather to other luxury materials. Although packaging might not seem important, When trying to maintain a high end reputation for your product, packaging must match the quality and exclusiveness of the actual product.