Corporations are always looking for new ways to increase revenue and interest in their products. Developing new products is one of the top ways to keep consumers on their toes and curious about what's next from a company. Apple is a company that continuously comes out with new products and updates for old ones. By having that reputation, Apple is one of the top generators of interest in the business world. When constantly updating products that are effective and reliable, a company is sure to generate more interest, which in turn will of course generate more revenue.
Breitling targets the interest of the upper class and people of the aviation field. Although an already established company, Breitling recently created the new product named, Navitimer 01 Limited. A watch from a classic company with a contemporary look. Although the new watch has a modern look, it still contains the vintage swiss watch movement, that majority of watch companies no longer use. So Breitling is basically giving the consumer an updated look from their vintage chronograph watches, while still staying true to their original interior watch movement; Swiss. Developing this new product can increase sales, by gaining the interest of the newer generation that are interested solely in a great looking watch and the watch connoisseur that is interested in the look of the watch but even more interested in the movement.
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