Retailing is strongly thought out when a company is deciding what type of retailer to have their merchandise placed in. If a company produces sporting goods it would probably look past the retail outlets such as supermarkets and convenience stores. Selling sporting goods would more than likely land your product in a specialty store such as Modell’s. A jewelry/watch company like Breitling is also likely to have its items sold in a specialty store like a jewelry shop. Benny & Co. is a Jewelry company that has two New York City locations. Benny privately runs his business, and obviously solely focuses on quality jewelry such as diamond encrusted Breitling watches. Breitling doesn’t have its own flagship store in New York City, so known jewelry dealers like Benny are the perfect outlet for known companies like Breitling to authorize their dealings to the consumer with.
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