Shine Bright like the color BLACK!

The Beauty of black face Breitling time pieces...

Chapter 16- Integrated Marketing Communications

Breitling uses a number of integrated marketing communication avenues to connect to their target consumer, With advertising being at the top of their marketing food chain. Although Breitling is not a company that solely relies on ads to increase revenue, they do spend a hefty amount of change pushing their watches into the consumer's eye. Will you ever see a Breitling watch commercial during Super Bowl Sunday? Most likely not. But you will find ads in high end men magazines such as GQ, with Breitling watches looking nothing less than perfect, in ever months issue. The idea of Breitling spending $5 million to have a 30 second super bowl commercial slot might be profitable. But why not spend millions less, signing a advertising contract with a male  high end fashion magazine like GQ, that gives your target audience (high end/fashionable males) a chance to stare at your product and fall in love with until they decide to head to the nearest Breitling dealer and make a purchase. Fans of watches fall in love with the appearance of the watch first, and a 30 second watch commercial on television will not give the consumer the chance to fall in love with the watch, the way a picture advertisement in a magazine will. Marketers thoroughly think of the best ways to communicate to the consumer, and for Breitling a simple magazine ad is the most profitable.

"Call Of Duty: Black Ops" Gunning for Sales Record

Hundreds of gamers, Including myself, waited in line last night (Nov.8.2010) for the midnight release of highly anticipated video game COD:Black Ops. The company responsible for the famous "Call of duty" video game series made a astonishing $401 Million from the midnight release alone. The holiday season is likely to shoot up "Black ops" sales a few million more.

Chapter 10- Product Concepts

Breitling would be a company under the Specialty Products umbrella. Being that they sell luxury watches, the way they market their product will always be very selective, in certainty that their brand will maintain its exclusive reputation. Breitling's signature wing symbol is one of the main things that make their product distinguished from other watch companies. Being that Bretiling's partner Bentley has a similar brand symbol, a Bentley consumer will most likely identify Breitling as high end of a company as Bentley, if they have no prior knowledge of Breitling. Keeping a Companies brand image stable is a very important part of the companies success. It shows consistency and reliability to the customer. Packaging is a keen aspect to marketing a product like a luxury watch. Breitling's packaging is very sophisticated, including a genuine leather box, the interior of the boxes range from leather to other luxury materials. Although packaging might not seem important, When trying to maintain a high end reputation for your product, packaging must match the quality and exclusiveness of the actual product.

Chapter 18- Sales

Sales are basically what every company is built for. All of the Strategic planning, advertising, target marketing etc., serves one purpose to companies, for products to sell. Breitling is a company that has a very casual approach to consumers in terms of getting their watches to sell. As said in previous posts, there is no true need for a $2,000 watch. Luxury items like Breitling do offer reliance and class, but a consumer can get a reliable and classy watch for well under $500 if needed. There is no loyalty programs or samplings for customers at a company like Breitling. Although Breitling does spend millions of dollars advertising their business, There aren't any other avenues used by them to increase sales such as contest and sweepstakes.  When making a purchase as high end as a luxury watch, the customer will most likely not be coming back to buy another next week, the way theybuy grocery weekly. Therefor customer loyalty programs and things of that sort to lure customers in is not necessary for Breitling to increase sales. What is necessary and can beneficial to Breitling is lead generation. By Breitling enforcing lead generation they know exactly where to avertise their products and in what geographic areas to open their stores. The new store on 5th avenue is a perfect example of that.

Travolta does Breitling photo shoot

Breitling Flagship Store Opening in NYC!

The opening of a Breitling retailer is coming to New york City in the fourth quarter of 2010. It will be in the area of the fashion/tourist paradise, 5th avenue. Located next door to top fashion designer Yves Saint Laurent.