Chapter 11- Developing And Managing Products

Corporations are always looking for new ways to increase revenue and interest in their products. Developing new products is one of the top ways to keep consumers on their toes and curious about what's next from a company. Apple is a company that continuously comes out with new products and updates for old ones. By having that reputation, Apple is one of the top generators of interest in the business world. When constantly updating products that are effective and reliable, a company is sure to generate more interest, which in turn will of course generate more revenue.

Breitling targets the interest of the upper class and people of the aviation field. Although an already established company, Breitling recently created the new product named, Navitimer 01 Limited. A watch from a classic company with a contemporary look. Although the new watch has a modern look, it still contains the vintage swiss watch movement, that majority of watch companies no longer use. So Breitling is basically giving the consumer an updated look from their vintage chronograph watches, while still staying true to their original interior watch movement; Swiss. Developing this new product can increase sales, by gaining the interest of the newer generation that are interested solely in a great looking watch and the watch connoisseur that is interested in the look of the watch but even more interested in the movement.

Bottled Water; Big Business For No Reason?

Getting a Head Start on Black Friday Shopping

2 Women camp outside of Best Buy more than a week before Black Friday.

Chapter 21- Customer Relationship Management

       A company keeping a healthy relationship with its customer is keen to the idea of “customer loyalty”. Of course there are businesses that consumers will continue to religiously purchase from, no matter the relationship they have with the company. Supermarkets and Cable companies are just a few examples of businesses that people will continue to be loyal to, no matter the health of the relationship. The point of Customer Relationship Management is to potentially increase sales. When getting information from consumers, that gives the marketer the understanding of what will help sell their product or if their product is perfect the way it is.

      The way Breitling uses Customer relationship management is not aggressive at all. Many companies use surveys or questionaires, for their customers to help them better market and manage their product. Breitling on the other hand simply gives a link to their authorized dealers that you can contact if you have questions or comments. Being that they are a luxury watch company, I feel as if they wouldn’t value a customers input as much as a company providing a service that can possibly be improved to fit a customers happiness. I feel Breitling value’s its customers, but have their marketing management set in stone, and is not interested in changing anything about their company to meet individual customer needs.

Shine Bright like the color BLACK!

The Beauty of black face Breitling time pieces...

Chapter 16- Integrated Marketing Communications

Breitling uses a number of integrated marketing communication avenues to connect to their target consumer, With advertising being at the top of their marketing food chain. Although Breitling is not a company that solely relies on ads to increase revenue, they do spend a hefty amount of change pushing their watches into the consumer's eye. Will you ever see a Breitling watch commercial during Super Bowl Sunday? Most likely not. But you will find ads in high end men magazines such as GQ, with Breitling watches looking nothing less than perfect, in ever months issue. The idea of Breitling spending $5 million to have a 30 second super bowl commercial slot might be profitable. But why not spend millions less, signing a advertising contract with a male  high end fashion magazine like GQ, that gives your target audience (high end/fashionable males) a chance to stare at your product and fall in love with until they decide to head to the nearest Breitling dealer and make a purchase. Fans of watches fall in love with the appearance of the watch first, and a 30 second watch commercial on television will not give the consumer the chance to fall in love with the watch, the way a picture advertisement in a magazine will. Marketers thoroughly think of the best ways to communicate to the consumer, and for Breitling a simple magazine ad is the most profitable.

"Call Of Duty: Black Ops" Gunning for Sales Record

Hundreds of gamers, Including myself, waited in line last night (Nov.8.2010) for the midnight release of highly anticipated video game COD:Black Ops. The company responsible for the famous "Call of duty" video game series made a astonishing $401 Million from the midnight release alone. The holiday season is likely to shoot up "Black ops" sales a few million more.

Chapter 10- Product Concepts

Breitling would be a company under the Specialty Products umbrella. Being that they sell luxury watches, the way they market their product will always be very selective, in certainty that their brand will maintain its exclusive reputation. Breitling's signature wing symbol is one of the main things that make their product distinguished from other watch companies. Being that Bretiling's partner Bentley has a similar brand symbol, a Bentley consumer will most likely identify Breitling as high end of a company as Bentley, if they have no prior knowledge of Breitling. Keeping a Companies brand image stable is a very important part of the companies success. It shows consistency and reliability to the customer. Packaging is a keen aspect to marketing a product like a luxury watch. Breitling's packaging is very sophisticated, including a genuine leather box, the interior of the boxes range from leather to other luxury materials. Although packaging might not seem important, When trying to maintain a high end reputation for your product, packaging must match the quality and exclusiveness of the actual product.